{"id":1335,"date":"2026-03-01T00:00:32","date_gmt":"2026-03-01T00:00:32","guid":{"rendered":"https:\/\/the-art.studio\/?p=1335"},"modified":"2026-06-26T12:42:45","modified_gmt":"2026-06-26T10:42:45","slug":"jonkoping-university-public-speaking-brand","status":"publish","type":"post","link":"https:\/\/the-art.se\/sv\/case-studies\/portfolio-case-studies\/jonkoping-university-public-speaking-brand\/","title":{"rendered":"J\u00f6nk\u00f6ping University Public Speaking Brand"},"content":{"rendered":"
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J\u00f6nk\u00f6ping University
Public Speaking Brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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creating an entire brand,
capturing all the content.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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As the only graphic designer and content creator in the founding group for our student association, I took on the roles of photo\/videographer, editor, graphic designer and social media manager as well as being a speaker in the weekly and bi-weekly lecture-style sessions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Visual identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The requirements in the initial design brief were logos for different use cases, and color and typography to be used consistently across all association activities.<\/p>

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I proposed multiple logo designs to the board, as well as received feedback on direction and execution from my peers -instructors and fellow design students- and delivered logomarks and logotypes in a minimalistic style which captured the vision of the association: speaking at a public stage, depicting a microphone, the primary tool present at all speech podiums.<\/p>

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Based on our knowledge of a student environment and our primary audience, I developed two personas to represent the types of students we would want to appeal to with our messaging.<\/p>

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Color and type should be relevant to the target audience, communicating to their needs as well as the association’s vision. With the direction received from the personas and my own knowledge of color theory, I proposed a color palette for use across all media.<\/p>

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The choice of typefaces was made with legibility and a sense of friendly authority in mind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Photography and videography<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I captured all association photos and videos during weekly and bi-weekly sessions and our events.<\/p>

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When capturing photos and videos during a lecture, one must work silently and fluidly to make sure speeches are not disrupted, the audience is not distracted, and key moments such as strong body expressions and applauds are recorded. All while maintaining proper focus, exposure, and frame rate.<\/p>

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I ensured this by switching between a wide-aperture prime lens for portrait shots, and a zoom lens with internal stabilization for capturing videos from the corners of the room without distracting participants.<\/p>

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The association held several events such as lobby days, in which members and the association board would stand in lobby entrances of different schools and introduce JUPS to others, and international dates such as the international women’s day, in which our event brought students from different schools together to discuss the impact, challenges, and opportunities of women in societies.<\/p>

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During the events I ensured videos and pictures were taken from multiple angles, proper framing and composition in order to capture the essence of key moments, and silent and fluid movement to not disrupt the flow of conversations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Social media and content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Based on the personas previously created, I established a content strategy for Instagram with various content pillars and a calendar in Notion, which allowed sharing with and feedback from association board members on content to be uploaded to social media.<\/p>

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I regularly created engaging short videos to be shared as stories on Instagram, from moments captured during sessions and events. Photos were edited in Adobe Lightroom and Photoshop, and all association videos and short clips were created in Premiere pro and CapCut.<\/p>

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As a social media manager, I also ensured clear and fast communication to our fellow associations within J\u00f6nk\u00f6ping University, and timely responses to audience engagement with our content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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